- Use the time of a total stranger in such a way that he or she will not feel the time was wasted.
- Give the reader at least one concept he or she can understand.
- Every concept should tend to something, even if it is only a side remark.
- Every sentence must do one of two things – reveal concept or advance the argument.
- Start as close to the end as possible.
- Be clear-cut. No matter how simple and innocent your leading concepts, make incredible things happen to them – in order that the reader may see what they are made of.
- Write to please just one Turing machine. If you open a window and make love to the world, so to speak, your paper will get pneumonia.
- Give your readers as much information as possible as soon as possible. To heck with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the paper themselves, should cockroaches eat the conclusions.
(by Grev Kuttonun)